Businesses Taking Advantage of Halloween

For a business, a holiday can always present a sales opportunity, if you make the right moves. This year, there are plenty of businesses taking advantage of the frightful October holiday. Here’s what some are doing.

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Things to Know When Marketing to Women

Even with the changes our society has gone through, many business can still be caught marketing to women as if they were 1950s housewives. We understand it may be hard to break a habit, but for the sake of your business, you have to.

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The Origins Behind 8 Famous Logos

As a digital marketing agency, we love hearing stories about how logos came to be (and we’ve even changed ours a few times, too!) We decided to dig into some interesting stories and meanings behind 8 of today’s most famous logos:

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8 Simple Link Building Strategies

At Prager, we offer link building services & solutions for businesses across the country, but we love encouraging people to get out there. If you’ve got some time, there are many simple link building strategies that you can do yourself. Here are some of our favorites.

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Why Do We Like Marketing That Tells a Story?

According to OneSpot, 92% of consumers want brands to make their ads feel like stories. With that said, who doesn’t like a story? Several companies have already realized the impact of storytelling marketing and have begun appealing to our emotional side.

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7 Weird Brand Mascots

As a digital marketing agency, we love to see the array of brand mascots that roll through the spotlight. Some of our favorite weird ones include Domino’s “Noid,” Mucinex’s “Mr. Mucus,” and more:

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Push vs. Pull Marketing

When businesses think “marketing,” many think of traditional advertising methods like billboards, newspaper ads, radio segments, television commercials, etc. While these may have been effective in the past, today’s technology has created a digital marketing world that allows you to implement more “pull marketing” tactics for your business.

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Prove Your Digital Marketing with Analytics

Tracking the success of your business is a lot easier when you have a digital marketing strategy that works. Many times, companies blindly spend money on strategies without the ability to determine how much the strategy is actually helping. They simply trust in the tactic and continue to invest in it month to month. However, simply having a digital marketing strategy doesn’t always mean it’s going to succeed.

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Is Yahoo Working on a New Search Engine?

Yahoo’s search and advertising efforts have been partnered with software giant Microsoft since 2009. In the 10-year agreement (called the Yahoo & Microsoft Search Alliance), Yahoo agreed that its search and search-advertising technologies would be powered by Bing.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: