What Analytics Can Do for You

Have you ever wanted to do something to market your company, but weren’t sure if it would work? When you invest in an analytics program, you’ll actually be able to test out your ideas and see the results, which lets you make more logical decisions for the future.

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Organic Search vs. Paid Search

For years, marketing companies have been debating about whether it’s better to use a paid search campaign or organic optimization to increase their website traffic. While there’s no right answer on which is better, there are definite benefits to using each one.

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6 Thanksgiving Marketing Ideas

With Thanksgiving only a few weeks away, it’s time to start thinking about launching a holiday marketing campaign to boost your business, increase exposure, and establish customer loyalty. Here are some ideas from our digital marketing team.

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Why Now Is a Good Time for Local SEO

Some people still think that local SEO is only beneficial to small mom-and-pop businesses and that these businesses need local SEO in order to be found. The truth is, local SEO can benefit businesses of all sizes and as we become more and more connected, we’ll expect to have the best available resources – many times, that means local.

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Don’t Be Afraid to Take a Marketing Risk

Have you ever thought about taking a marketing risk but decided against it? Maybe it was because you didn’t want to spend the money. Maybe it was because no one else agreed with your idea. Or maybe it was because you were afraid it would fail. No matter the reason, sometimes it’s good to take a marketing risk. If it’s a success, you’ll have discovered a whole new way to reach people.

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Improve Your Marketing Strategy with Voice Analytics

Concrete metrics are a great addition to any marketing strategy; when you have access to factual data about your business, you can use it to evaluate your performance and make it more efficient. One of the solutions we offer, called “voice analytics,” adds an element to your marketing strategy that can improve your approach.

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5 Ways Wearables Could Affect Marketers

Wearable technology is on the rise – from Google Glass to Fitbits to the Apple Watch, we’re swapping out loose devices for ones that we can attach to ourselves. Wearing our technology means we have access to it 24/7, and that’s a pretty big selling point for many consumers. In fact, wearables market spending has been predicted to reach $19 billion by 2018.

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Make the Most of Black Friday

Well Halloween is over and Thanksgiving is well on its way, bringing Black Friday with it. If you could use some extra exposure and some extra business, you may want to take advantage of this chaotic day of sales. Here are some things our Philadelphia web design company recommends.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: