Google’s ValueTrack: Monitoring Mobile Search

ValueTrack is Google’s solution to the questions you have about the success of your mobile advertising operations. This program was originally designed to give users the ability to keep track of the specific amount of clicks an advertisement would receive from either search or from the Google display network, but it has been tailored to also have the ability to decipher how many clicks you received from your mobile ads.

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Google’s AdMob Breaks Down Mobile’s Ad Details

In order to analyze the importance of increasing mobile advertising efforts, Google has recently published the information that was collected by a program it created called AdMob. This program monitors the amount of times a mobile advertisement is requested from smartphones and other mobile internet devices and can even decipher the location of where the request for the advertisement was made.

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Google Adwords Search Funnels

Google’s dedication to refining their products for their users is uncanny. Every day in the Google labs, the most qualified engineers are brainstorming ways to keep their beloved search engine at the top of the list of contention. To be …

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Paid Search Tracking: Stay Ahead of the Competition

When your business has a Pay-Per-Click campaign, it can be pretty common to think “Are my competitors gaining access to my website via our sponsored advertisements?” Programs like Google Analytics can not only help you find out whether or not your competitors are clicking on your sponsored ads, but they can help determine which specific ads your competitors are clicking on.

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Client Spotlight

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