Paid Search’s New Format

As businesses continue to fine-tune their online marketing efforts, the methods they are choosing are constantly evolving to be more informative and more engaging to users, which, in turn increases their effectiveness. Paid search management is a prime example of …

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Paid Search Spend Increases in 2010

2010 was an exciting time for online marketing. A lot of businesses initiated a variety of online marketing tactics, in hopes of enduring the economic recession. Targeting their industry’s online market share became a more relevant necessity, as businesses really …

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Yahoo/Bing Ad Transition Deadline

Businesses that depend on Yahoo Search Marketing for their paid search management campaign should be aware that the deadline for transitioning their ad accounts to Bing’s Microsoft adCenter is coming up very soon. With Yahoo and Bing synergizing their services, …

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Youtube Presents “Skipable Ads”

YouTube is offering a more respectable alternative to “force feeding” their users’ sponsored advertisements by giving them the ability to skip specially selected ads while viewing videos. Most marketing specialists will agree that this isn’t the best practice for YouTube, …

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Bing’s Paid Search Activity on the Rise

Microsoft’s search engine, Bing.com, has recently seen an increase in the amount of activity that they receive through their paid search management program. The overall market for paid search has increased by 5.8% year-over-year in the third quarter, as the …

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Client Spotlight

Check out some of the work we've done to help these clients succeed: