Paid Search’s New Format

As businesses continue to fine-tune their online marketing efforts, the methods they are choosing are constantly evolving to be more informative and more engaging to users, which, in turn increases their effectiveness. Paid search management is a prime example of …

Read on

Paid Search Spend Increases in 2010

2010 was an exciting time for online marketing. A lot of businesses initiated a variety of online marketing tactics, in hopes of enduring the economic recession. Targeting their industry’s online market share became a more relevant necessity, as businesses really …

Read on

Yahoo/Bing Ad Transition Deadline

Businesses that depend on Yahoo Search Marketing for their paid search management campaign should be aware that the deadline for transitioning their ad accounts to Bing’s Microsoft adCenter is coming up very soon. With Yahoo and Bing synergizing their services, …

Read on

Social Media Ads Influencing Online Sales

Sponsored ads on social media forums have become the new fad in online advertising. Since this type of advertising technology is a more recent development, its effectiveness has been called into question. Businesses are going to be less likely to …

Read on

Online Advertising Spends at a Record High

The Interactive Advertising Bureau announced that in the third quarter of 2010, businesses in the United States spent more on online advertising than ever before. Companies have spent 17% more at this time of year, when compared to 2009. In …

Read on

Youtube Presents “Skipable Ads”

YouTube is offering a more respectable alternative to “force feeding” their users’ sponsored advertisements by giving them the ability to skip specially selected ads while viewing videos. Most marketing specialists will agree that this isn’t the best practice for YouTube, …

Read on

Paid Search Spend Increases for Black Friday

For Black Friday and Cyber Monday, retailers in a variety of industries are increasing the budgets on their paid search management for terms that are relevant to their products. This trend is a result of the expected potential for sales …

Read on

Client Spotlight

Check out some of the work we've done to help these clients succeed: