Smart Shelves: A Whole New Way to Market

In just two years, you could be in line at the grocery store and a video ad made just for your demographic could appear right before your eyes. That’s the idea behind “smart shelves” – a new way to reach out to shoppers.

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What Makes a Good Ad?

As I was reading through a magazine the other day, I thought to myself – what makes a good ad? I leafed through the pages and studied the ones that really grabbed my attention and then did a little research to see what others think as well. Here’s what I’ve concluded.

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Google Penguin 2.0 and SEO

Google is constantly updating its algorithms to refresh the way it indexes and ranks websites. In late April of last year, the company released an update called “Penguin” that caused a bit of an uproar – websites that were over-optimized were considered “spam” and saw a significant decrease in their organic traffic.

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SEO Tools Worth Checking Out

Keeping up with the latest search engine optimization trends and tactics takes a lot – and we know you can’t do it alone. So to make the most of your SEO efforts, check out some of these productivity tools that can help you research, rank, and build links better.

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Increase Local Sales with Groupon and LivingSocial

At our digital marketing firm, we know advertising online to your local market can be trickier than it sounds. Of course there are a lot of local specific directories available, like Google Local, Yahoo! Local and Bing Local, but they take a traditional approach to presenting your business to local customers.

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Twellow

Sometimes, all you need is 140 characters to promote your business. For those of you who agree, you are going to love Twellow. Twellow infuses Twitter with Yellow Pages to provide users with information quickly.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: