Don’t Be Afraid to Take a Marketing Risk

Have you ever thought about taking a marketing risk but decided against it? Maybe it was because you didn’t want to spend the money. Maybe it was because no one else agreed with your idea. Or maybe it was because you were afraid it would fail. No matter the reason, sometimes it’s good to take a marketing risk. If it’s a success, you’ll have discovered a whole new way to reach people.

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Improve Your Marketing Strategy with Voice Analytics

Concrete metrics are a great addition to any marketing strategy; when you have access to factual data about your business, you can use it to evaluate your performance and make it more efficient. One of the solutions we offer, called “voice analytics,” adds an element to your marketing strategy that can improve your approach.

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Things to Know When Marketing to Women

Even with the changes our society has gone through, many business can still be caught marketing to women as if they were 1950s housewives. We understand it may be hard to break a habit, but for the sake of your business, you have to.

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Why Do We Like Marketing That Tells a Story?

According to OneSpot, 92% of consumers want brands to make their ads feel like stories. With that said, who doesn’t like a story? Several companies have already realized the impact of storytelling marketing and have begun appealing to our emotional side.

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7 Weird Brand Mascots

As a digital marketing agency, we love to see the array of brand mascots that roll through the spotlight. Some of our favorite weird ones include Domino’s “Noid,” Mucinex’s “Mr. Mucus,” and more:

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Push vs. Pull Marketing

When businesses think “marketing,” many think of traditional advertising methods like billboards, newspaper ads, radio segments, television commercials, etc. While these may have been effective in the past, today’s technology has created a digital marketing world that allows you to implement more “pull marketing” tactics for your business.

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Creative Holiday Advertisements of 2013

Every year, businesses spend countless hours (and dollars) on holiday advertising to make sure they appeal to everyone possible during the buying season. This means in order to increase their sales every year, their ad creativity has to trump last year’s.

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Will Banner and Hero Ads Be Successful?

A few weeks ago, Google announced that it was also going to be playing around with banner ads to liven up its search engine. Not long after that, Microsoft said it was also going to update its Bing search engine, but with “hero” ads instead of banners. No matter the size of the ads, the bigger question is: will big ads work or will they just annoy people?

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How to Expand Your Target Market

Let’s say you’re a successful business and have been selling your products or services in the area for a few years. After finding out that your competition has been expanding its target marketing, you decide you want to expand yours too – but how do you do it?

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Client Spotlight

Check out some of the work we've done to help these clients succeed: