How to Expand Your Target Market

digital marketing experts

Let’s say you’re a successful business and have been selling your products or services in the area for a few years. After finding out that your competition has been expanding its target marketing, you decide you want to expand yours too – but how do you do it?

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3 Road Blocks to Avoid When Starting an SEO Campaign

When it comes to search engine optimization, there are many business owners who don’t understand the actual power that a tailored campaign can give them. However, SEO is a cost-effective marketing technique that can keep your business ahead of your competitors. Because many don’t understand the power of SEO, there are some common misconceptions floating around out there.

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The Importance of Social Media in Today’s Marketing World

Unless you’ve been living under a rock lately, you’ve heard about some of the most recent incidents that have been taking social media by storm. From United Airlines’ passenger removal to Pepsi’s demonstration-centered advertisement, the actions taken by today’s brands are subject to immediate praise or criticism via social media.

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On Marketing to Millennials…

The term “millennials” refers to those born between the early 1980s and mid-1990s and when it comes to lifestyles, the millennial lifestyle is much different than those before it. Millennials grew up with the boom of electronics, technology, and social media, which means they respond to marketing efforts differently than older and younger generations.

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Organic Search vs. Paid Search

For years, marketing companies have been debating about whether it’s better to use a paid search campaign or organic optimization to increase their website traffic. While there’s no right answer on which is better, there are definite benefits to using each one.

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