Today’s social media world isn’t just for individuals anymore – there are now millions of businesses that are present on platforms like Twitter, Facebook, Pinterest, Google+, and more. In addition to expanding your presence on the internet, being present on social media can also help you:
CONNECT WITH PEOPLE
There are more than 500 million active Twitter accounts, which means there’s always an opportunity to make connections with potential customers. You’ll be able to discover individuals (and other businesses) who may be interested in your products or services and keep them up to date on your company.
CREATE A PERSONALITY
Many people know that your business exists (maybe thanks to a business directory or your website), but they may not know what kind of business you are. Expressing yourself through social media can help many relate to you on a personal level – especially when you do things like post pictures or share news stories with your followers.
ADDRESS CUSTOMERS DIRECTLY
These days, when customers want to share their thoughts with a business, many turn to the business’s profile on Facebook or Twitter. By having a presence on these websites, you’re able to address customers quickly and effectively welcome good news or rectify any problems that may arise.
SHOW YOU’RE SAVVY
Being present on social media websites shows others that you can keep up with the trends of the internet – that you’ve realized one of the most popular ways to connect with people is through sites like Facebook and Twitter.
If you’re interested in a social media presence for your business, talk to our digital marketing experts today.