It’s only a few days after Halloween and many companies have already jumped on the opportunity to begin their holiday marketing. Each year, it seems like the references to joy, jingle bells, and kids unwrapping gifts on Christmas morning begin earlier and earlier, but while you’re likely scouring at the fact that it’s not even Thanksgiving yet, the companies who already have the ball rolling may actually be on to something…
According to Forbes, it’s estimated that U.S. millennials will be spending $200 billion this holiday season and by 2018, they’ll have the most spending power of any generation. So with that being said, it’s not a bad idea to start your holiday marketing early and social media marketing can help you do so.
Around 85% of millennials are active on social media sites like Facebook, Twitter, Instagram, and Pinterest, giving you a huge audience to work with. And with more than 60% of them more likely to become a faithful customer to a brand that engages with them, it leaves the door open for loyalty-building interactions.
The holiday season is the perfect time to interact with your followers and raise brand awareness. For example, ask your audience what they plan on doing for Thanksgiving, Christmas, New Year’s, or another winter holiday and when they respond, respond back. This can help build a sense of community and when the time comes for them to do some holiday shopping, your brand will be in the back of their head.
Holiday giveaways are a great way to not only get your followers excited, but to get your name out there to those who may not know your company. Try giving away a key product, a discount code, a stocking stuffer, or a gift card. You can simply select a random name or you can make the giveaway a little more interesting by hosting a contest. Either way, the incentive for followers to share, comment, and tag their friends will give you the opportunity to build new customer relationships and expand your audience.
The holidays are all about spending time together, right? So why not take the opportunity to collaborate with other companies and increase your exposure for the season. Find a business that compliments your own (maybe you’re a coffee shop that can pair up with a bakery or a clothing store that can pair up with a shoe store) and create a marketing plan that involves both of you.
By promoting each other’s products or services, you’ll not only be able to reach the audiences on your own social media sites, but you’ll also reach the audiences on your partner’s sites.