Pros and Cons of Buying Social Media Followers

Buying social media

Social media is now a huge part of any digital marketing strategy, and many people believe that the more followers you have, the more reputable you are. If you don’t have a strong method of obtaining followers, it may be appealing to simply buy a bunch of “fake” social media followers and increase your numbers, but there are definite pros and cons to doing so.

Pro: “Authenticity”

Having a high number of social media followers can make your business look like it’s successful and has a lot of customers, and this may intrigue newcomers. If a potential customer sees that you are liked by many, it could increase your chances of a new sale.

Con: Interest

As a business, you want people to take an interest in what you do and how you do it, and you can excite social media followers with what you have to offer. This gives you a better chance of them spreading the word to potential new customers. If your social media followers are fake, however, you won’t get any interest in things your business is doing, like your next hosted event or updates to one of your products.

Con: Loyalty

While your business may look like it has a lot of social media followers, there’s probably only a handful of followers that are truly loyal to your brand. These are the ones you can count on to support your business – the ones who will buy your new products or take advantage of a sale in order to boost your conversions. They’re also the ones you can count on to choose you over the competition. If you depend on fake social media followers, you probably won’t have as strong an audience as possible.

Pro: Price

One good thing about obtaining fake social media followers is that it isn’t hard to do and it’s usually inexpensive. This means that you can have thousands of social media followers for your business in nearly no time and at a low price.

Con: Interaction

Social media is all about interacting with your followers and sharing things that you know will appeal to them. If your followers like and support your business, they’ll give you reliable feedback, spread the word about your offerings, and engage with other followers. Fake social media followers give you an audience for promotion, but probably won’t give you much opportunity to interact.

As a social media management company, we believe that there are more cons to buying your social media followers than pros – having 150 true social media followers who will support you is better than having 1,050 followers who don’t have any interest in your brand. If you need help building a social media following, give us a call today.

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