The Increasing Power of Social Media

Power ButtonSocial media sites have become a very popular way for people in various locations to communicate. They continue to gain momentum as more and more people depend on them to reconnect with old friends, stay in touch with current friends and even make new friends. According to a study conducted by Arbitron and Edison Research in 2010, 48% of Americans age 12 and up have a profile on at least one social networking site. The same study was conducted in 2008 and it found that only 24% of Americans age 12 and up had a profile on any of the social media sites, which means the amount of users doubled in two years.

The study also captured the popularity of social media sites according to age. It was found that 78% of people ages 12-17, 77% of people ages 18-24, 65% of people ages 25-34 and 51% of people ages 35-44 use social media to communicate with their social networks. It also discovered that of the Americans that do have a profile on a social networking site, 30% of them check it “several times a day” which is a major increase from the 2008 which only showed 18%.

Why Is This Important?

It’s very simple. Advertising on social media sites can improve your sales. All you have to do is connect your business to satisfied customers who have social media profile pages. Offer them specials if they promote your business through their social networks or post a testimonial on their page saying how quality your products or services are. It is the technologically evolved version of “word of mouth” advertising and the best part about it is that it is easy to set up and is absolutely free.

To reap the benefits of advertising on social media forums, contact the professionals at Prager. Our social media consulting experts can create a fully functional social media campaign for your business.

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