The Internet is a marketing frontier that can level the playing field between small and large businesses. It can increase the connection that any business has with its customer base and give them a chance to target a larger portion of their market share. Using the power of the web, a lot of small businesses are able to increase their potential for success, despite not having the brand recognition that other larger counterparts in their industry have obtained through larger marketing efforts. It gives potential prospects the chance to learn more about all types of businesses, rather than just the more notable ones.
Marketing Your Business
In order for smaller businesses to really capitalize on the opportunity that the Internet offers, they have to really put the effort into marketing themselves online. This means being able to constantly update their website so that it presents new information to their visitors and even starting a social media marketing campaign.
According to a study that was conducted by SiteKreator, a company that builds websites for small businesses, small businesses that update their website at least 5 times a month have 300% more traffic than other websites. Dedicating some time to making sure that your site is relevant could significantly help you to improve your traffic flow, which could bring more potential prospects into your domain. Updating your site regularly might use some of your resource, but in the long run, it will improve the selling proficiency of your website.
Using Social Media
Social media has also made an impact on a lot of small business’ website traffic. In fact, small businesses that actively engage in social media marketing have had over 400% more traffic than businesses that didn’t. This is entirely contributed to the amount of exposure that social media can offer a business, paired with its ability to include links from a profile page on any of the popular social media sites to a specific business’ website.
If you want your small business to have a successful online marketing campaign, you have to invest effort into providing your visitors with as much information as possible. Having a website that simply holds your spot on the web isn’t enough to make it worth it. You have to make sure that you have the time and resources available to ensure relevancy on your site and you have to make sure that you are utilizing tactics like social media that are designed to compliment your site’s proficiency.
Prager can help you get your site to outperform your competitors’ so that your business receives all of the benefits the web can offer you. Contact our Internet marketing agency for more information.