Advertising on Facebook can be extremely helpful for your business. If your Facebook marketing strategy is properly designed, it could mean significant results because you will be connecting with a potentially endless amount of sales resources that will make up your social network. The catch is, if you don’t have users in your social network, advertising through this type of media will be completely ineffective. It would be the equivalent of purchasing a billboard in the middle of the dessert. It might be there, but no one will see it.
Building a Social Network
To get the most out of your Facebook advertising campaign, you are first going to need to build a social network of people who are on Facebook. This can be done in many different ways. It’s all a matter of what type of business you have and what type of marketing efforts you already use. The easiest way to establish a foundation for your social network is to encourage existing customers to visit your Facebook page and click the “Like” button. This will not only add them into your social network, it will publish on their newsfeed that they “Like” your business. All of the people in their social network will be able to see that they stand behind the quality of your products or services, which might intrigue them to find out more about your business. This is considered a new rendition of the age-old “Word-of-Mouth” advertising efforts that has helped businesses in the past increase sales. It’s a direct consumer to consumer referral.
Another way to expand your social network is to utilize your other marketing methods to promote your Facebook marketing tactics. This strategy can be adapted to virtually any type of marketing tactic. If your company uses print, radio, TV or outdoor marketing, including a line on your ads that says something like “Check us out on Facebook” or even simply includes the URL to your Facebook profile could be enough to draw in some potential prospects that may not have purchased from your business before. An Internet marketing research company called Mashable has found that 75% of all “Likes” that businesses have accumulated on Facebook have come from other forms of advertising.
To get the most out of doing this, it is important to change your URL so that it matches your branding efforts. Make sure that your URL is relevant to your business. For example, if your company name is “Joe’s Auto Repair” you should change the URL of your Facebook profile to something that will be easy to remember for customers, like “facebook.com/joes-auto-repair” or “facebook.com/joes-auto”, this way your potential social network members won’t have a hard time remembering your URL. They will be able to easily find you and join your network.
Building your social network is the hardest part of marketing your business online through Facebook. After you have accumulated enough people for your social network, you can be sure that you have access to potential prospects that make your Facebook marketing strategy successful.
Prager can help you establish a reputable social network of sales leads that could increase the potential of your business. If you would like more information on how our social media consulting can help you make your Facebook marketing strategy a success, contact us today.