A lot of businesses are getting into the trend of advertising themselves through Facebook. It is a great way to create exposure for your business, engage your social followers and increase traffic to your website. But to make this type of marketing solution a complete success, it is important to make sure that you have incorporated the right techniques that will get you the most beneficial results possible. Simply having a Facebook profile for your business isn’t enough. It needs to be an ever-developing element to your marketing strategy that utilizes any features that are available to their highest capabilities.
How to Use Facebook to Your Advantage
The first thing that you want to do to make sure that your business’ Facebook profile is as profitable as possible by customizing it so that it reflects the individual qualities of your business and corresponds with your branding efforts. The best and easiest way to do this is to implement the “Static FBML” application on to your page. FBML allows you to make a variety of changes to your page that improves the way it looks and the way it functions. This gives businesses the ability to create a “mini-site” that Facebook users can access.
You want them to enter your real site through your Facebook site because if they find you on Facebook, they will be more likely to share your business’ name with other people in their social network. If you customize your Facebook profile to make it more attention-grabbing and you also post riveting content that highlights the finer points of your business, not only will your users be more inclined to share your profile with the other people in their social network, they will also be more likely to visit your site via links that you post on it as well. This will give you the ability to increase your traffic, which can also increase your sales leads.
FBML allows you to create a one-of-a-kind Facebook profile that will give you the means to make your Facebook marketing campaign much more successful. Customizing your profile could give your potential social network prospects the incentives they need to not only convert into customers, but they could also help you catch their attention and convert prospects in their social network into customers as well.
Prager’s team of social media specialists can help you tailor your Facebook profile so that your business gets the attention from social media users that it deserves. Call us and our social media consulting services can help you build a Facebook profile that will improve your profitability.