Google+ is becoming one of the fastest growing social media forums on the web. Even in its beta stages, users from all over the world frantically flocked to social media consulting to become part of the newest social media movement that is powered by one of the largest names on the web. Google+ is expected to make a significant impact on the way the world communicates because it is going to make it easier for people to engage each other while having more control and more privacy for the information that they share. It also provides users with the ability to interact face-to-face through video conferencing, which can bring people to a new level of social media correspondence.
Because of this, Google+ is impacting the online marketing world. Online marketing thrives on taking advantage of every opportunity to connect businesses with consumers or with other businesses. Social media has made making this connection a lot simpler and more instantaneous. Google+ has the potential to make this simple and instant connection a lot more inclusive and more thoroughly developed.
One of the most noteworthy features that Google+ uses is called “Circles.” Circles allows you to classify the people in your social network any way that you would like. When you post something onto your profile, you can choose which group of members gets to view it. Imagine businesses being able to selectively share promotional information with specific customers. This allows them to create classifications for everything from local specific customers to regional specific customers to preferred customers or newly obtained customers.
Google+’s use of Circles gives businesses the chance to make the information they release through social media more targeted so that it reaches a specific market. Controlling who your message reaches can give you the chance to make it more potent.
To learn more about Google+ and Google+’s Circles, contact our digital marketing firm’s social media experts.