Don’t look now, but Facebook is on the move again.
Today, the company announced a new program called Community Boost that’s designed to improve the digital skills of a variety of people around the country; according to the website, the goal is to provide U.S. businesses and workers with “the digital education and skills they need to compete in the new mobile economy.”
Beginning next year, Facebook will visit 30 cities around the country (including Houston, Detroit, St. Louis, and more) and provide both business tools and job training for companies, job seekers, entrepreneurs, and community leaders. The education will focus on tech training and the ins and outs of Facebook in order to create a larger knowledge base and boost social media skills.
According to Morning Consult, “62% percent of US small businesses using Facebook said having digital or social media skills is an important factor in their hiring decisions — even more important than where a candidate went to school.” Because of this, Facebook has decided to try to maximize the number of people who can successfully use the platform.
Since 2011, the social media company has invested more than $1 billion in supporting small businesses through programs that teach social media management and social marketing skills – and they’re not slowing down now.
“One of the things I’m most proud of is that 70 million small businesses use Facebook to connect with customers,” Mark Zuckerberg said in a Facebook announcement. “That’s 70 million people who now have access to the same tools the big guys have. Now we need to make it easier for people to start and build new businesses or find jobs and opportunities, and in the process strengthen their communities.”
Here’s a more detailed look at what the program entails:
- “If you’re looking for a job, we’ll provide training to help you improve your digital and social media skills. According to the research, 62% percent of US small businesses using Facebook said having digital or social media skills is an important factor in their hiring decisions — even more important than where a candidate went to school.”
- “If you’re a business owner we’re going to offer ways your business can expand its digital footprint and find new customers around the corner and around the globe.”
- “If you’re an entrepreneur, we’ll have training programs on how to use technology to turn an idea into a business or show you ways to create a free online presence using Facebook.”
- “If you’re getting online for the first time or you want to support your community, we’ll provide training on digital literacy and online safety.And we’ll also help community members use technology to bring people together, with features like Events and Groups.”
So what do you think of Facebook’s Community Boost? We’d love to hear your thoughts! And if you’re interested in having Community Boost present in your city, you can fill out the form on the website and share your story.