Facebook has given a little more depth to its “Like” feature. Most users think that this feature is simply to express their individual preference for just about anything, (including brands, stores, products, restaurants, sports teams, television shows, movies and music), but Facebook is using it to hone the credibility of their internal search results. With over 400 million users fine-tuning their internal search daily by indicating what they see as relevant and what they don’t, Facebook has decided to harness the power of the simplest, most underrated features: its “Like” button.
A Strive for Domination
Facebook is using the information collected from the “Like” feature in its battle with Google to become the most dominant presence on the web. Facebook’s internal search is based on an open graph foundation that controls its ranking factors. This overall design is expected to improve its search results. What is hindering the popularity of this feature is that it is specifically for Facebook’s internal search. Where Google constructs its search results from the entire web, Facebook’s internal search only monitors its user’s activity. Still, the fact that Facebook was able to build a network search function that is based strictly on user credibility is very impressive. If the results of the “Like” feature would be adapted into the most popular search engine’s search results, it would make a monumental impact on the search world.
It’s Just Not Enough
Facebook is at an obvious disadvantage when it comes to its war with Google. Even though Facebook has an immense amount of users and is constantly launching new features that are designed to make it more prevalent, trying to take down one of the most noteworthy giants in the history of the internet is going to take a lot more than just user manipulated search results. This feature however can give a real boost to companies that are advertising on social media forums. To make your business more easily discovered on Facebook’s search results, all you have to do is try to encourage its social network to “Like” your business. The more customers in your social network you can convince to do this means the more likely it is that your company’s name will rank higher on their internal network search results.