A consumer-to-consumer referral can be one of the most power influences that exists in the sales world today. You can go on and on about your business being centered on being dedicated to providing your customers with the best, but the reality is, if your potential sales prospect hears about how great your company is from somebody they know, they are going to be more inclined to purchase from you. It’s just a natural consumer instinct to trust a person you know, rather than a sales pitch.
That’s the main concept behind Facebook’s “Sponsored Stories.” Sponsored Stories are very similar to sponsored ads in the sense that businesses pay to have them posted in designated areas of the Facebook dashboard, but where they differ from standard sponsored ads is their ability to be relevant to the people in the user’s social network.
Let’s say you really like an Italian restaurant called Lucia’s. In fact, you like the restaurant so much that you visited their Facebook profile and clicked the “Like” button. If Lucia’s uses Sponsored Stories from Facebook, when you click “Like”, advertisements for Lucia’s will not only appear on the right hand side of your dashboard, they will also appear on the right hand side of the dashboard of people in your social network with a message that says something along the lines of “(Your Name) Likes Lucia’s Restaurant”. It will also give them the chance to click “Like”, which will not only get them on Lucia’s sponsored ad list; it will also spread the same message through that user’s social network. It’s a type of viral advertising that allows businesses to base their credibility on the endorsement of people that you know.
Sponsored Stories could open up an advertising avenue for businesses who want to market themselves on Facebook. Starting this type of campaign could generate a lot of exposure and deliver a lot of positive results for your business. Prager Microsystems can help you implement Facebook Sponsored Story advertising tactics into your social media marketing campaign. If you would like more information on how our social media consulting experts can help you, contact us.