Facebook Insights: Analytics for Social Marketing

FacebookSocial media consulting to develop a social media marketing campaign is a trend that is making a strong impact on the online marketing world. Businesses in a variety of industries are choosing to promote themselves through social media forums like Facebook or Twitter for plenty of reasons. Facebook is a great way to capitalize on the power of online consumer-to-consumer referrals. It gives your existing customers the chance to publicly endorse your business to the people in their social networks and can give you the opportunity to attract new sales leads by way of “word-of-mouth” advertising. This type of marketing can be very effective, if utilized properly, and most importantly – it’s free!


When you choose to market your business through social media, it’s important to survey your actions to see if they are effective. Having a better idea of what’s working in your favor and what’s become ineffective is a great way to streamline these efforts and can make your marketing operations more potent. Facebook offers users an analytics program called Insights that will allow you to monitor your page’s activity. It provides you with valuable information that you can use to see how well your business’ Facebook page is doing. It will show you user activity, trends for when you are attracting the most users, unsubscribe rates, demographics and even the amount of times pictures, video and other types of media that you feature on your page were watched, viewed or listened to.

If you are clever enough, you can use this type of analytics information to monitor the effectiveness of other forms of marketing you use to promote your business. For example: let’s say you recently started advertising in a local newspaper and your ad gets printed every Saturday. Include in the ad “Find Us on Facebook” and include a link to your page. Then you can watch through Insights how many people have seen your ad in Saturday’s paper and joined your social network over the weekend because of it.

Using Insights to Your Advantage

With the ability to see how effective your video or radio advertising actions are, you can create a marketing formula that basically acts as a blueprint to future videos and radio spots. If users are watching or listening to an advertisement more frequently, there’s something in that advertisement that’s catching their attention. Insights can help you identify and recreate that certain element, which could make your marketing efforts more profitable.

If you’re looking for someone to manage your Facebook account, talk to the digital marketing experts at Prager. We can help you make the most of your presence.

Client Spotlight

Check out some of the work we've done to help these clients succeed: