The power behind social media consulting has made it a driving force in the online world. People’s interest in being able to express themselves online and connect with other users has made social media one of the most influential elements that exists on the web today. Its popularity has changed the way we communicate and changed the way we use the internet.
The biggest proof of social media’s impact on the technology world is its ability to catch the attention of popular search engines like Google, Yahoo and Bing. These big names in search are integrating social media elements into their search results because they realize that people not only want hard copy facts and information when they search the web, they also want to know how that information has altered the people in their social networks.
Bing is really starting to focus on making social search a regular part of their normal search results. It started when Bing Social was launched. Bing Social would generate special search results that were provided separately from their traditional search results. If you use Bing to search, whenever you complete a search query, you will notice that if you choose the News search function, on the right hand side of your screen, you will see tweets from other users that are relevant to the keywords you use that will accumulate in real time.
Giving tweets this kind of prominence is how Bing has decided to embrace the popularity of social media. There is expected to be continued effort on Bing’s and other major search engine’s part to infuse natural search listings with social media based information, to provide users with an all inclusive search experience. This trend will undoubtedly leave a lasting impression on search because social media forums become a way of life for more users everyday.