Social media sites like Facebook, Twitter and Pinterest have become a necessity in any business’s digital marketing campaign. With around 1.4 billion people on Facebook, more than 970 million accounts on Twitter, and more than 70 million Pinterest users, social media offers you the potential to reach a vast amount of people and increase your business.
Many companies don’t realize that they can harness social media websites for their own personal progress. Not only can you obtain a large amount of exposure, but you can obtain exposure that’s completely free of charge. This exposure can help you strengthen and/or increase several elements:
When you create social media accounts for your business and then link your accounts to your business website, you establish links that search engine spiders take into account when calculating your site’s credibility. The more links that you have to your site, the more credible your site will be and the more likely it will rank higher in search engine results lists.
Social media is a great way to keep your customers up to date on what’s going on at your company. These sites allow you to make updates quickly and easily, which can keep your customers updated on pricing specials, new products or services, company events, and more.
When your customers follow your social media accounts, their connects are more likely to find you and explore what your business is all about. If they’re interested, they’ll probably visit your website and from there, they have the opportunity to increase your sales leads. These days, social media is similar to word-of-mouth advertising and when one user sees that another user likes your business, they’re likely to trust them and do the same.
The beauty of social media sites is that they can connect you to millions of users completely free. With the ability to reach out and connect to billions of people without spending a dime, you can deem social media as a cost-effective marketing strategy for your business.
We all know that a company’s online reputation is what makes or breaks their business, and social media can help you maintain a good reputation. You can easily display positive reviews from your customers, interact with other businesses in the industry, address customer service concerns, and more. People like a company that stays engaged and positive, and being present on Twitter, Facebook, and Pinterest can help you do that.
If you still haven’t created your own social media marketing campaign, contact our digital marketing specialists at Prager. We can help you get started.