Keeping up with the latest search engine optimization trends and tactics takes a lot – and we know you can’t do it alone. So to make the most of your SEO efforts, check out some of these productivity tools that can help you research, rank, and build links better:
1) Google Adwords
Google has a number of tools that can help you research the top keyword phrases in your industry. Their Keyword Tool gives you access to Google’s data set and is great for experimenting with broad keyword phrases. You can also play “detective” by brainstorming keywords by URL to discover the keyword phrases your competitors may be targeting.
Buzzfeed is a great way to keep up with what’s trending around the Internet. The website provides the most viral news and topics from a wide variety of categories like politics, lifestyle, tech, and sports. This lets you pick out keyword phrases that are either currently popular or are becoming popular.
3) Keyword Discovery
This SEO tool is one of the most simple-to-use and popular complete keyword research tools around. It collects data from over 200 search engines and lets you search the keyword databases of individual countries. You can also research keywords from several different perspectives to get more complete results.
While this tool is one of the more expensive, it provides a lot of valuable information. It lets you do an array of things such as find your top most competitive websites, track your competition by their most popularly-used keyword phrases, and shows you the trending history of top keyword phrases.
2) Market Samurai
This program is building in popularity. It lets you research keyword phrases for your company and your competition, track your rankings, find content related to your keywords, locate new or expired domain names related to keyword phrases, and publish all of your WordPress content in one place.
3) SEOMoz Pro
SEOMoz Pro combines SEO monitoring and social media marketing tools with the knowledge of the SEOMoz firm. With their Open Site Explorer tool, you can analyze your competition’s link-building strategies and take advantage of their Rank Tracking tool that is always up-to-date.
1) Majestic SEO
Majestic SEO lets you view and analyze links that lead to other websites in your industry. Their Backlink History tool lets you discover your referring domains and external backlinks. You can also take advantage of the Site Explorer, which searches your URL and returns useful information.
2) Google Alerts
Google Alerts is a great tool to add to any link-building tools you may already have. It sends you an email every time your designated keywords are mentioned on the Internet and can be used to identify backlinks and negative brand mentions.
If you’re involved in social media, MarketMeSuite is a great tool for bringing all of your platforms together on one website. You can automatically schedule your posts and track specific keyword phrases being used to reach out to followers and build brand awareness.
At Prager, we specialize in these areas of SEO, so if you’re looking for a company who can help you take control of your efforts, contact us today. Our digital marketing specialists can get you started.