Canonical Tags Under Fire

Used padlockOnline hackers have targeted many things over the years. They have attacked everything from paid advertisements to entire networks that contain millions of people’s information. Their highly devised tactics let them set their sights on compromising the integrity of the web, despite the strictest, most highly-developed security parameters in existence. The intentions for breaching security might be different from hacker to hacker, but as long as the web is around, hackers will be around too.

Changing Canonical Tags

It’s been discovered that a current trend among hackers involves hacking into sites to change their canonical tags. The tag will redirect users to the hacker’s site, which will increase their site’s traffic and improve its SEO value, which is expected to be more effective than spamming users (a common hacker tactic). If the tag goes unnoticed, this type of action could compliment the SEO efforts of a hacker’s site for a very long time.

Canonical tags have been a somewhat new tactic that SEO-conscious web developers have been implementing into page designs in order to beef up the credibility of the site they are designing so that search engine spiders will identify the keywords the page was optimized for easier. This improves the chances of that page receiving higher rankings, bringing a higher amount of search engine referrals. It is an extremely effective tactic because it allows search engine spiders to index a specific keyword quicker than having it scan through the text of the page.

Protection

It can be common for this type of hack to go unnoticed. To protect your site, it’s important to make sure that your coding is up-to-date and that the server that hosts your site is secure. You also want to take the time to change your passwords regularly so that anyone who has access to your site that shouldn’t will lose the ability to get into your source code.

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