Trying to generate exposure and reinforce your credibility can be hard when you have to compete with businesses that have multi-million-dollar marketing budgets. That’s why it’s important for small businesses to implement marketing tactics that are more precise, rather than trying to impose on the masses. It’s important to make sure that all of your marketing tactics are bringing in as many results as possible.
Making the Most of Your Website
A website is a marketing tactic that can help small businesses compete with the big guys. It’s a 24-hour sales representative that can connect your business with potential prospects, regardless of geographic location or time of day. It can also communicate your business’ message to multiple prospects at the same time, but the only way it is going to be able to really take your business to the next level is if it gets high rankings for keywords that are relevant to your industry. To do this, you are going to need to initiate some sort of linking effort. If you include internal and external links on your website, when search engine spiders explore your site, they will see your links and associate the information that you put on your site as credible. This will result in search engines ranking your website higher, which will lead to increased traffic and more sales prospects.
To obtain these links, it’s going to take some effort on your part. For starters, do a little public relations work so that you get the word out that your business exists. The easiest place to start is consumer-based forums that are relevant to your industry. Say for example, your company restores old cars. You could start by searching for forums that are specifically for car enthusiasts and share some links to some of the work that you have done with users that are actively taking part in an online discussion. Spread the word about your business and the quality of your products and services to people who are really passionate about what you do.
Another target that you could aim for is blogs that are relevant to your industry. Oftentimes, blogs include sections where readers can comment on the articles that are being featured. If you comment on an article that is featured and include a link that is relevant to it, other people who read that blog might be enticed to explore your site as well.
Your existing customers could also be a resource that could assist your link building efforts. In today’s technology-driven times, it isn’t uncommon for consumers to have their own social media accounts, blogs, or even their own websites. Ask for their help with growing your business. Have them include a link to a page on your site that interests them or a product they swear by. This will not only create exposure throughout their networks, it will help your rankings. If necessary, offer your customers discounted rates for your products or services if they post a link to your site.
Link building can help your online marketing efforts be more successful. If it is done correctly, it can connect you with a significant amount more potential prospects. It could be what your business needs to get to the next level, and Prager’s search engine optimization consulting can help you do it. Contact us today for more information.