At Prager, we offer link building services & solutions for businesses across the country, but we love encouraging people to get out there. If you’ve got some time, there are many simple link building strategies that you can do yourself. Here are some of our favorites:
Interview an Expert
If you can score an interview with an expert in your industry, you’re pretty much guaranteed some great links. Everyone loves picking the brain of someone important and interesting, so they’ll be excited to share the interview with others, giving you lots of credit and exposure.
This tactic is especially useful for smaller businesses. Take advantage of all of the local opportunities around you, whether it’s sponsoring a baseball team, speaking at a local event, or simply writing a review for a local restaurant. You’ll get your name out there and get people talking about your business, which mean links back to your website.
Find some of your old blog or social media posts that generated links for you in the past and update their content. Then, contact the person or business that linked to you and let them know that you’ve updated the post. Chances are, they’ll give you another link.
Create a Contest
One of the easiest ways to gain exposure and spread your name around the web is to create a contest – especially on a social media platform like Facebook or Twitter. The more creative the contest, the more chance you’ll have for success, so don’t make yours an essay on why you love [insert industry] and make your grand prize a set of bumper stickers.
Offer Your Photos
In-house photos are something many businesses don’t think about – if you have a staff member with a quality camera (like an SLR or DSLR), have them take unique or creative photos of things in your industry. Then, offer them on your website as royalty-free images and embed a link back to your website on each one.
Write a How-To
Internet surfers are always looking for tutorials and how-to articles, so think about something you understand very well, then search the Internet to see if anyone has written a how-to article on it. If so, think outside the box and take a different approach to it. You’ll not only get attention from someone looking to learn, but you’ll also get attention from a creative standpoint.
Link to Others
A (basically) foolproof way to urge others to link to your website is to link to theirs. Find some great relative websites or articles that you can address in your next blog article. When you link to them, chances are, they’ll return the favor and link to you.
“Fix” Broken Links
The Internet is full of broken links, which gives you the opportunity to step in and replace them with your own. Do a little research for articles with links to information in your industry. If you find a broken link and can replace it with your own similar information, offer to “fix” it by providing a link to your article or webpage.