If you want your business to fully develop online and want to make sure that you are capturing your industry’s market share, search engine optimization consulting could be an addition to your online marketing campaign that can deliver exponential results in a reasonable amount of time. Search engine optimization is the process of altering your business’ website so that it is more easily discoverable to search engines that are responsible for ranking every site on the web according to their credibility. The higher they rank your website, the more easily your potential prospects will be redirected to information regarding your business via search queries.
Many business owners and marketing directors don’t really understand what is involved with maintaining a successful campaign. They could hinder their campaign without even knowing it because they don’t understand the repercussions and the significance of certain actions. To better inform you, here is a list of 6 things that most people don’t realize can impact their search engine optimization campaign:
- Waiting until It’s too late- This is the most important mistake to avoid. The truth is, search engine optimization is a very time-sensitive operation. If you wait until your competitors have already started to optimize their sites for keywords that are specific to your industry, it is only going to cost you more marketing resources to try to overpower them and conquer the search engine ranking for these keywords.
- Content that doesn’t make the cut- The content on your site should be compelling and should make visitors want to learn more about your products or services. When not enough effort is put into the appeal of your content and the content is focused more on technical specifications that aimed at search engine spiders, your search engine rankings might succeed but your sales may suffer because your sales pitch is being lost in translation to your visitors. If you aren’t captivating your visitors with well-written and informative content, they are more likely to bounce back to the search engine results page that brought them to your site so they can choose one of your competitors that will.
- Too much or not enough- Speaking of content, the length of the content that you feature on your site could drastically affect the success of your SEO campaign. If you use short articles on your website, chances are you won’t have the keyword count, density, or keyword usage you need to get your site to rank. If you have too much content, you will be presenting more information to search engine spiders, but are more likely to lose the interest of your visitors because they will become discouraged about such large articles.
- Poorly designed submission forms- Submission forms are some of the most important parts of your website. These forms give you the means to collect the contact information of your potential prospects and give you the opportunity to close your sale. If the contact submission form is too long and in-depth, your visitors will be less likely to complete it. This goes for “Call-To-Action” features in general (things that you put in your site that will direct your visitors to a place where they can purchase your products, contact your sales staff or simply just learn about something more about your business.) If these “Call-To-Action” features are hidden, confusing, visually unappealing, or on pages that aren’t getting a lot of visitor attention, contacting your potential prospects will be much more difficult and could result in lost sales leads.
- Not properly investing- Search engine optimization is just like any other marketing tactic: if you want to see results, you are going to have to really invest in it. Being conservative with your marketing resources for this type of tactic is going to restrict your results. If you hire an SEO Company, you need to understand that what they charge you is based on how much time they are going to put into working on your site. The more work that they do for your site means the more effective your campaign is going to be and the faster it will bring in results.
- Not understanding your competition- A lot of people who start an SEO campaign have a hard time conceptualizing a new definition of “competition.” When you are trying to get your website to rank for keywords that are relevant to your industry, you are not always just competing with other businesses that offer the same products and services that you do. For example, let’s say that you have a used car dealership and you are interested in acquiring the number one ranking on Google for the keyword “used cars.” You are not only competing with other used car dealerships that want that same ranking, but you are also competing with a variety of other websites. This could include sites that feature articles on why you should purchase a used car instead of a new car or even environmental sites that teach you about how used cars are less fuel efficient than new cars. Any site on the web that is about used cars is your competitor, not just other used car dealerships.
Avoiding these proverbial pot holes could help you achieve a more successful SEO campaign quicker. When your SEO campaign hits full steam, your business will experience significant results that will impact its bottom line positively and will continue to gain momentum as it catapults your business into a new level of success.
Search engine optimization consulting from the experts at Prager can help you do that! Contact us today.