The Power of Video for Website Conversions

Video-PowerA trend in the second quarter of 2010 showed that online viewers have increased the amount of videos they watch by 2.8% from per month, which was an 11% increase overall, compared to the first quarter of 2010. This was according to a study conducted by online research companies TubeMogul and Brightcove. Another interesting fact that was gathered from that study was that video consumption on newspaper sites experienced a 65% increase compared to last quarter. The BP oil spill is most likely the cause of this dramatic of an influx.

Video communication is the easiest way to dispense the information on your website. This study has proven that the more the users explore the web, the more they prefer to receive their information through videos. Too many online users are discouraged by large portions of text. Utilizing videos could help you generate a connection with your visitors and ensure that your sales message isn’t lost inside paragraph after paragraph of text.

Guarantee Your Message

Implementing videos on your website that inform your customers about your products, services, company history and sales promotions could be the easiest way to guarantee that your visitors understand everything that you want them to. They not only captivate your visitors and intrigue them to learn more about your business, they eliminate any confusion that could be the result of long winded, text based information. Videos allow you to make your message clear and save your potential client’s time, which will create a better web experience for them.

The Right Length

When you are creating these videos, also be conscious of how long they are. If your videos are too long, you will lose consumer interest and might leave your potential clients with a bad taste in their mouths about your company. If they are too short, you won’t properly inform your visitors and you might leave them with too many questions to start generating a confidence in your business. The tone of these videos is also very important. You want to sound professional so that your customers respect you as a resource of the industry, but you don’t want to be too technical, because then you might bore your visitors. The process of creating the content for your videos needs to balance these factors if you want them to be as effective as possible.

If you would like search engine optimization consultants to help with your business’ advertising videos, contact Prager. Our Internet marketing firm specialists can help you design videos for your website that will capture your audience’s attention and can improve your online conversions.

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