Well Halloween is over and Thanksgiving is well on its way, bringing Black Friday with it. If you could use some extra exposure and some extra business, you may want to take advantage of this chaotic day of sales. Here are some things our digital marketing experts recommend:
One approach you can try is instead of having the people come to you, you can go to the people. There will be lines of shoppers everywhere, so why not make the most of their standing and waiting? They’ll be pretty bored anyway, right? Hand out flyers, cups of hot chocolate with your logo on them, or even just business cards. But beware of solicitation rules… some stores have strict policies against solicitation, but if you contact them directly, you may be able to work something out.
Another thing to keep in mind is the fact that while there are thousands of people who are willing to get up at 3 a.m. to go shopping, many prefer to sleep in a little bit and shop after 10 a.m. To cater to the more “normal” shoppers, you could open your business later than others; they’ll be relieved they don’t have to beat the rush to buy your products or services.
If you want to set yourself apart from other retailers, try offering small things for free. Most retailers charge for everything, so by giving away free coupons with the purchase of a certain item or free gift wrapping when shoppers spend a certain amount, you’ll be a little more interesting than others. Because gift cards are on everyone’s lists, you can also offer one to keep for every certain amount spent. For example: Offer shoppers a $25 gift card for every $100 gift card they buy.
Try teaming up with another business to create a one-of-a-kind deal. Offer 25% off at your business if customers buy something at the other business, or vice versa. You could also offer a buy-one-get-one or a special drawing between the two businesses.
Building up to this traditional day, you’ll probably want to spread the word as much as possible. This is where social media comes in to the digital marketing world. Set up an ad on Facebook, pin your products to a “Black Friday” Pinterest board, and send out daily tweets to make sure everyone knows you’re having a special sale. Then, encourage everyone to share the news with their friends and family to increase your exposure even more.