The Interactive Advertising Bureau announced that in the third quarter of 2010, businesses in the United States spent more on online advertising than ever before. Companies have spent 17% more at this time of year, when compared to 2009. In the third quarter of 2010, it was reported that businesses have spent $6.4 billion on online marketing efforts, which is a noticeable increase from 2009’s third quarter. As consumers turn to the web for more and more information about products and services, smart businesses are capitalizing on this shift by offering their potential prospects more stimulating advertising content online.
It’s becoming more vital for success to make sure that your business is more than just represented on the web. At our Internet marketing firm, we know you have to do everything you can as a business owner to make sure that your business has an effective online marketing campaign because more people are turning to online resources to make purchasing decisions. Holding your place online isn’t enough anymore. Creating a powerful web presence that entices users to learn more about your business and purchase your products or services is fundamental for making your business more profitable. Businesses are becoming more accustomed to that concept. That is why they are investing more of their marketing budget into tactics like SEO, Pay-Per-Click and Sponsored Advertisements.
Online advertising is such a beneficial investment. The beauty of capitalizing on this type of opportunity is that your marketing tactics will work 24 hours a day to sell your business to potential prospects. They transcend all borders and accommodate any time zone. Their credibility and value increase as the technology for new online advertising strategies develop. Spending trends for this form of advertising have steadily grown year after year because they deliver results that a lot of businesses are looking for to endure the recession and as businesses continue to reap the benefits of a fully functional online marketing campaign, the expected spend for this type of advertising will exponentially increase.