The term “millennials” refers to those born between the early 1980s and mid-1990s and when it comes to lifestyles, the millennial lifestyle is much different than those before it. Millennials grew up with the boom of electronics, technology, and social media, which means they respond to marketing efforts differently than older and younger generations. This can make it difficult to know how to reach them, but our digital marketing company is here to help with some things to remember when marketing to millennials:
Content and Authenticity
Millennials spend more than two dozen hours on the internet every week searching for content that they can share with others. Because there’s so much content out there, they’re only interested in what’s authentic and what will be trusted by their friends and family. This means any content you produce should be relevant, credible, and interesting so you can maximize your appeal to those reading it.
In addition to shareable content, millennials turn to the authenticity of consumer opinions before making a purchase or a decision. With websites like Amazon, Yelp, Google+, and others that offer customer reviews, millennials have a trustworthy place to go where they can gather the opinions of others and use them to make a valuable choice. This is why customer reviews are a great idea for your products or services.
While traditional advertising like radio commercials, billboards, newspaper ads, and even internet ads were once effective in building your customer base, they’re not ideal for marketing to millennials. Millennials like to feel empowered and when they know what they want, they know exactly how to get it. This means it’s unlikely they’ll be swayed by a pop-up advertisement for your latest shoe design. Instead, you need to give your ads more of a personal touch and turn to popular websites like Facebook, Twitter, and/or YouTube to reach new customers.
In addition to traditional advertisement methods, millennials also don’t respond well to a “hard sell,” meaning they won’t be swayed by employees following them around and telling them the benefits of your products. Millennials want to make their own choices, so when someone else tells them what to buy, they’ll become turned off.
Because millennials grew up with technology, they know exactly how to stay connected – and they do stay connected. Millennials constantly turn to the internet to stay in touch, and it’s also how they also prefer to communicate with businesses. If your business doesn’t have a Facebook or Twitter account, you could be missing out on the opportunity to connect with current and future customers. On the other hand, if you do have a Facebook or Twitter account, make sure you check it constantly for any interactions and respond promptly.
Millennials are also attached to their devices (such as smartphones, tablets, laptops, and more), which gives you a great opportunity for mobile marketing. From text messages to emails to social media ads and more, mobile marketing gives you an advantage