At our digital marketing firm, we know advertising online to your local market can be trickier than it sounds. Of course there are a lot of local specific directories available, like Google Local, Yahoo! Local and Bing Local, but they take a traditional approach to presenting your business to local customers. In the marketing world, traditional tactics bring in traditional results. In order to achieve more extraordinary results, you’re going to have to use more powerful methods of marketing your business online to local customers – even if that means stepping out of your comfort zone and taking advantage of a different marketing development.
Groupon and LivingSocial
Sites like Groupon and LivingSocial may not have been around long enough to make a long-term dent in local online advertising, but these sites are quickly affecting how consumers research local businesses online. The way they work is simple: become a member and receive exclusive deals from a variety of different types of vendors in your area. Users simply enter their email address and their location and are presented with a series of special promotions that local businesses are featuring to draw in customers. These promotions change each day, so users have to check the site constantly to stay up-to-date on the newest specials. The specials are also only offered for area-specific locations, because these sites were designed to improve business’ local sales.
These sites have a large amount of online users asking one question: “What’s the deal of the day?” Now imagine the benefits of having a significant amount of users in your area asking that question and your business is the answer. All you have to do is get on board with promoting yourself through Groupon and LivingSocial and offer their customers a promotional opportunity that will attract their attention and your business could improve their local sales exponentially. Just custom craft a promotion for your products or services that you think consumers will be buzzing about and let Groupon and LivingSocial take care of the rest.