Common Obstacles in Digital Marketing

digital marketing obstacles

As the internet evolves, it gets tougher and tougher to keep up with the latest digital marketing tactics and strategies. In fact, some of the obstacles that you face are likely ones that many other businesses also have trouble with, including:

Producing more content (without being overwhelming).

Content is one of the most important parts of your website. It not only captures the attention of your readers, but it explains who your company is and why someone should invest in your products or services. By keeping your content fresh and up to date, you’ll not only please those interested in you, but you’ll also please Google, however, there’s a fine line between more content and too much content.

Too much content, whether it’s directly on your website, on your blog, as ads, or on your social media networks, can be overwhelming and can turn people off from your business. Each business requires a different amount of constant content to be successful, but figuring out how much is right for you can be tough. You’ll need to experiment and track your findings. Don’t be afraid to turn to your customers for help.

Managing your website.

Your website is your biggest sales tool, so keeping it in top shape is a priority. Whether it’s new content, new pages, updates, hosting, or performance, you’ll likely need some help keeping all of your website’s elements successful. If you hire the right people (like us!), you’ll be able to make the changes you want in minimal time and with minimal cost.

Creating shareable social media posts.

Social media can be an incredibly helpful tool. When your business is present on networks like Twitter, Facebook, Pinterest, and more, those interested in you will be able to see that you’re keeping up with the times. It can also help you spread the word about your business – specifically when you create social media posts that are shareable. Creating posts that are informative, yet interesting requires a knack for what’s trending and a knack for knowing what your audience will find relevant. (Many times, this simply requires trial and error.)

Hiring the right employees.

The right employees are everything; they’re what can make your business run smoothly and successfully, so choosing wisely is essential. When considering an individual to join your team, it’s important to take both their background and their personality into consideration. Having them fit into your work ethic and your work culture will help make the decision easier.

Tackling local SEO.

If your brand is already known on a larger scale, you’ll need to hone in on making it known on a local scale as well. Setting up a local Facebook page, local places pages through Google, Yahoo, and Bing will help you reach local searchers – just make sure you optimize and properly categorize these pages. Quality reviews and original photos can also help you be found.

Spending less for more conversions.

This is all about getting the most bang for your buck, which is a problem that’s all too common for many businesses. Getting more conversions means investing in the top channels, using the right paid search keywords, taking advantage of low-cost strategies like SMS marketing and email marketing, and reducing the amount of low-quality links and content and instead, focus on making them valuable.

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