Brand Battles: Target vs. Walmart

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The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low prices. We compared some of the main elements that make up these two stores, including their background, audience, product offerings, and marketing efforts. Take a look and tell us which store you prefer to shop.

Background

Founded

Target – 1902, Minneapolis, Minnesota

Walmart – 1962, Rogers, Arkansas

Number of Locations

Target – Over 1,600

Walmart – Over 10,000

Audience

Audience Type

Target – “unique” shoppers, college graduates, women,

Walmart – middle-aged shoppers, parents, elderly

Average Customer Household Income

Target – $64,000

Walmart – $45,000

Major U.S. Market

Target – California, Texas, Florida, Washington, Michigan, Illinois, Missouri, Kansas

Walmart – Midwest, Northeast, South

Focused Product Offerings

Target – home decor, designer clothing

Walmart – grocery & produce, home goods

Marketing

Initial Marketing Aim

Target – The fashion, quality, and service of a retail store, with the low prices of a discounter.

Walmart – The lowest prices, anytime, anywhere.

Current Tagline

Target – “Expect more. Pay less.”

Walmart – “Save money. Live better.”

Social Media Presences

Target – Facebook, Twitter, YouTube, Instagram, Pinterest, Vine

Walmart – Facebook, Twitter, YouTube, Instagram, Pinterest

Social Media Posts

Target – artsy product photos, recipes, music, spotlights on partner people/brands

Walmart – product photos, product “surveys”, blogs, music

Marketing Mentions

Target – is currently expanding into Canada; has private label brands Archer Farms, Market Pantry, Simply Balanced, Sutton & Dodge, Threshold, up & up, and Trutech; recognized for its constant charitable donations; created coupon app Cartwheel for smartphones

Walmart – owns warehouse club Sam’s Club; operates over 6,300 international stores; acquired movie service company Vudu in 2010; has private label brands Great Value and Equate; introduced the Walmart Foundation charity; created Scan & Go app for checkout via smartphone

Client Spotlight

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