At our Internet marketing firm, we know that pre-qualifying your potential prospects is the best way to induce conversions on your site. Finding ways to decipher which of your prospects are simply searching and which of your prospects are “ready to buy” is a great way to increase the success of your business. Achieving these types of results and complimenting your online marketing efforts can be as easy as implementing an online advertisement with the Yellow Pages.
A lot of businesses have used the Yellow Pages for print ads and have seen a lot of results. But the popularity of print marketing has been steadily declining, so businesses have been depending more on their online advertisements. Users who search the Yellow Pages looking for businesses that supply specific products or services are unknowingly registering themselves as potential customers who are actively looking to make a purchase. These are the best types of prospects you can attract, because they do not need to be persuaded that they need your products and services, they have already made up their minds and now they are looking for somewhere to make a purchase.
The Yellow Pages is an easy way to help you connect with these types of potential clients and increase the success of your business. It is estimated that 80% of the people who are searching on the Yellow Pages are ready to make a purchase. 36% of those people searching made a purchase after they found a local business that could provide them with what they needed. It is an advertising tactic that delivers a pretty noteworthy return on investment. In fact, the average return for businesses is for $1 spent, the advertisement will return $15. Make sure that you take advantage of this online directory, so that your business can reach its fullest potential.