Recently, our digital marketing company came across an article by Marketing Magazine about witty graphical campaigns, and we thought they were pretty clever as well, so we thought we’d share them with you:
“…in this IBM ad from 1981 Paul Rand was way ahead of the emoji trend, having phonetically illustrated the IBM logo with pictograms, and even encompassing the trademark stripes into the design of the bee.
In 2005, Channel 4′ s in-house agency 4creative had a stroke of genius when it came to announcing that the final episode of Friends was to air on the following Friday.
Another campaign by 4creative but this time promoting Channel 4’s fly-on-the-wall series ‘Seven Dwarves’ involved a mini-billboard.
Anthony Nolan, the blood cancer charity, incorporated the matching of coupled letters into its logo, representing matched donors to recipients – while sporting the tagline ‘Be a match, save a life’.
This smashing window display for Apple was designed for the launch of iPod Hi-Fi, emphasising the power of the sound by simulating the breaking of the glass.
It is hard to miss this towering coffee pot street lamp, errected to highlight a free coffee promotion by McDonald’s.
When it comes to branded vehicle design, Fed-Ed is way ahead of the pack as demonstrated by this creative paint-job depicting the FedEx truck ahead of the competition.”