These days, more people have access to mobile phones than toilets (according to Adobe), which means you can reach millions of customers with just one text. If you haven’t discovered text message marketing yet, it’s an easy way to connect with customers and promote your business to a large audience all at one time. Some of its other benefits include:
Because our phones are always nearby, there’s a good chance you’ll capture a customer’s attention by sending them a text message. Texts are much easier to open and view than logging into an email account and can be read at a time that’s convenient for the receiver. In addition, 98% of texts are opened compared to just 20-30% of emails (according to Adobe).
Fast and Direct
One of the best things about text messages is they arrive on your phone immediately, which means you can make a marketing impact quickly and directly. According to Forbes, 95% of texts are read within three minutes of being received, which makes the immediacy of it even better.
An Easy Add-on
There are a variety of ways to market your business, from a responsive web design to blogs to search engine optimization and more. Text message marketing can easily be added onto any or all of these strategies to create an even larger marketing effort.
Compared to some larger marketing efforts, text message marketing is an easy way to immediately reach the most people for the least amount of money. And according to eWeek, texting is the highest rated contact method for customer satisfaction compared to all other communication channels.
Even though customers prefer texting as a means of marketing, they appreciate the option to be in control of the situation. The fact that your customers are able to opt in or opt out of a text messaging service is a significant benefit. This also comes in handy because texts can be easily shared and friends or family members can opt in on their own.