As a digital marketing agency, we love to see the array of brand mascots that roll through the spotlight. Some of our favorite weird ones include Domino’s “Noid,” Mucinex’s “Mr. Mucus,” and more:
Burger King’s “King”
In 2003, Burger King decided to use an actual king as their mascot. The problem? His creepy appearance disturbed much of its audience. Instead of dressing up a normal adult as a king, Burger King decided to fashion an oversized plastic mascot head for an actor to wear. In the series of commercials, the king never spoke and was often found lurking around people. In 2011, Burger King decided to retire the mascot because it scared away customers.
Mucinex’s “Mr. Mucus”
When you think of Mucinex, you may think of the company’s mascot, “Mr. Mucus,” which was launched in 2005. With a pot belly, no hair, and a slimy green exterior, the mascot is simply gross – especially when, in the Mucinex series of commercials, he decides to make his home inside a sickly body. He’s even joined later by “Mrs. Mucus” and the two hang out inside a set of lungs.
Six Flags’ “Mr. Six”
A memorable mascot, Mr. Six (also known as the Ambassador of Fun) was first featured in Six Flags ads in 2004. He was an elderly, bald man with thick, black glasses that would often usher people into a Six Flags theme park by dancing frantically to “We Like to Party” by the Vengaboys. The advertising campaign was pulled in 2005, having been dubbed as “pointless.” Mr. Six was also described as “creepy” by Time Magazine.
Country Crock’s “Hands”
We understand that there may not be many ways to advertise margarine, but having people talk about how great Country Crock is (and doing so only with their hands) is a little strange. The advertising campaign debuted in the early 1980s and featured a myriad of commercials that showed a flirty couple always spreading margarine on everything.
Taco Bell’s “Chihuahua”
In 1994, Taco Bell decided it wanted to create a mascot for the company, so it introduced the chihuahua dog. The mascot was played by a dog named Gidget, whose catchphrase was “Yo quiero Taco Bell!” and was often seen in Mexican clothing like a beret or sombrero. In 2000, Taco Bell decided to end the chihuahua reign after the largest sales decline in the company’s history.
In the late 1980s, Domino’s decided it was going to introduce a strange character in a skin-tight red bunny suit to represent the brand. In Domino’s commercials, the Noid represented being “annoyed” and the campaign was focused on delivering hot pizzas within 30 minutes so you could “avoid the Noid.” There was even a computer game released a few years later that featured the Noid… We don’t think anyone really understood this one.
Honda’s “Mr. Opportunity”
The animated character Mr. Opportunity, (sometimes referred to as “Mr. O.”), was introduced by Honda in 2004. In their commercials, Mr. O would describe the current Honda deals you could get and leave viewers with the tagline “I’m Mr. Opportunity, and I’m knocking” as he knocked on your TV glass. Viewers found Mr. Opportunity annoying and in 2010, he was voted the third worst ad in the country (behind Staples and Quiznos). Honda pulled the character in 2011.
Which mascots are your least favorite? Tell us in the comments section!
Burger King King: Forbes
Mr. Mucus: Vimeo
Mr. Six: The Daily Oat
Country Crock Hands: YouTube
Taco Bell Chihuahua: Eonline
Domino’s Noid: Domino’s
Honda’s Mr. Opportunity: LA Times