If you notice your business isn’t as “booming” as it once was, stop and take a moment to think about your digital marketing strategy: How old is it? When was the last time you evaluated your approach? What could you be doing better? If you answered “old,” “awhile ago,” and “a lot,” it’s time for a little revival.
Before you can change your strategy, you have to figure out what you’re doing right and what you’re doing wrong. Bring everything to light – what you like, what you don’t like, what areas of the company have been causing issues, what has been your strength, etc. When you fully understand the impact your strategy has had, you can begin to revive it.
Talk with customers, not at them
Your customers are the most important part of your company; their business is what keeps you going, so make a point to connect with them. Have a presence on social media and keep them interested with daily tips, the latest industry information, and news about your company. Then, reply to their questions and comments to show that what they have to say is important to you. In other words, talk with them, don’t talk at them.
Evaluate your competition
One of the best ways to revive your marketing strategy is to see what your competitors are doing. Pick out the ones who are doing well and evaluate their marketing strategies. Then, see how you can tailor yours to reflect what they’re doing.
Do something unexpected
If your audience is used to you doing the same old things, change it up and do something you’ve never done before. Create an inspirational video; host a charity event; plan a giveaway. If you give your audience a new reason to pat attention, that’s exactly what they’ll do.
Make sure your website is responsive
If you haven’t been able to tell, our digital marketing agency loves responsive web design and it’s because a responsive website can be its own marketing tool. Today, more and more people browse the web on their smartphone or tablet, which means your website better look good on mobile devices. A website that’s easy to read and navigate is the first step in capturing potential customers and says “we’re on top of the technology trends.”
Listen to and encourage feedback
Get your customers more involved in your marketing campaign by asking them to share their thoughts on your latest product or service. Then, use their feedback to evaluate what you’re doing wrong and what you’re doing right.
Examine your staff members
After you look at your company as a whole, look at the people who help run your company. Is there anyone who is afraid of change? Or anyone who may not agree with a new strategy? A revived marketing may call for a revive in staff members. If you do decide to make some staff replacements, make sure you outline exactly what you’re looking for in your new hires.
Maintain a blog
Blogs are a great way to earn trust in both current customers and potential customers. When you write about what you know, you showcase the expertise you have in your industry. Blogs about current trends and news in your industry are also a great way to show that you’re up to date with what’s going on.
If you need assistance, our digital marketing agency would be happy to help. Give us a call today to discuss what we can do to give your marketing strategy new life.