Beat the Heat with These Summer Marketing Strategies


summer marketing

Yep – summer’s officially here! But before you go running off to the pool or the beach, take a minute to think about what you can do for your company this season. Our digital marketing firm knows how important marketing is and we’ve come up with a few summer ideas for you:

Cool Your Customers Off

Once summer rolls around, your potential customers will have to deal with the problem of being hot, so why not make an impression and help them cool off? Take a page out of the old-fashioned marketing book and make up some flyers for your business. Then, head to a busy outdoor area (like a park or shopping center) and hand out cold bottles of water or ice pops with your flyers attached to them. You’ll not only brighten up someone’s day, you may even gain a few more customers.

Host an Event

Summer is a busy time for many people – especially people with children on summer vacation. Give overworked individuals something to look forward to by hosting an event. Put together a wine tasting for a cause, a charity bake sale, a fundraiser, or another relaxing event to draw in new customers.

Plan a Gift Giveaway

Who doesn’t love a giveaway? Choose a summery gift like a gift certificate for a book store, a bucket of “beach essentials,” a restaurant gift card, drink koozies, or another gift that people use during the summer months. You can turn it into a random drawing and have participants submit their entry on Facebook, Twitter, Pinterest, or any other social network.

Use the Heat in Your Favor

While many people love summer’s warm temperatures, not many people look forward to days that reach the 95- or 100-degree mark. Since hot days like those can be tough to deal with, make them a little more cheerful by offering a “hot weather” discount. Make a note on your website or your storefront that when the temperatures hit a certain degree, you’ll be offering a discount on your goods or services. It can be a percentage off, a buy-one-get-one deal, or any other discount you want to offer.

Get Their Attention

Everyone is familiar with the major holidays of summer (Memorial Day, the 4th of July, Labor Day), which means many other companies will be offering sales and incentives that have to do with these holidays. Get the attention of your customers and potential customers by focusing on holidays that aren’t so well known. For example: Did you know that June is National Fresh Fruit and Vegetables Month? Or that August is National Picnic Month? Choose a holiday and create a strategy around it for a fresh marketing spin.

Reward Those Who Help You

Consider running a promotion for those who spread the word about your company. You could offer a discount to those who post a picture of themselves with your product to a social media site, or an incentive to those who refer a friend or family member. If you give people a reason to talk about you, they most likely will – which can get you more business.

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