These days, more and more people are using their smartphones to purchase retail items, and in order to make the most of mobile shoppers, there are five things that you should keep in mind:
1) Target the right people
This may seem obvious, but one of the main things you need to do is understand your audience – especially if you’re in an industry that makes most of its money through mobile users. According to marketing charts, 49% of video game, video game console, and video game accessory shopping comes from mobile devices. The same goes for 46% of toys and hobbies, 41% of jewelry and watches, and 36% of event tickets. If you’re part of any of these industries, mobile marketing is incredibly important.
Even if you’re not, however, more people spend their time on a mobile device than on a desktop, so creating a successful mobile website is key to targeting the people who use them.
2) Adjust your purchasing options
Payvia also suggests including a “small increments” purchasing option in your online shopping cart. Because people feel comfortable purchasing small quantities via their mobile phones, a shopping cart that lets customers buy only one or two items can help you increase your number of conversions.
3) Make your website responsive
Being a digital marketing firm, we know that if you want to appeal to more mobile users, a responsive web design is necessary. When visitors find your website difficult to navigate, they’re likely to abandon your site and head to a competitor’s. When your website is optimized, however, it is easier to view and navigate on any screen, so whether your visitors enter your site via their desktop, laptop, tablet, or mobile phone, they will be presented with a better buying experience.
4) Have a mobile payment option
When visitors have the option to easily pay via mobile (such as a “buy it now” button), they’re more likely to follow through with a purchase, so make sure you make a simple mobile payment option available.
5) Integrate carrier billing
Carrier billing not only lets visitors pay instantly, but because you keep a record of their personal information, it makes their buying experience much simpler. Mobile users won’t have to click an array of buttons to fill in their personal information, which can lead to more duplicated conversions.
When your mobile campaign runs smoothly and gives visitors a hassle-free way to purchase your products, it’s easy to increase your mobile sales. If you’re looking for a team of marketing experts who can help you make the most of your online business, our digital marketing firm can help!