The Correlation Between Web Browsers and Search Engine Loyalty

Rising ChartIt seems as though the browser that users choose will also have an impact on the search engine that they use, too. So in that case, search engines that want to increase their number of loyal users should improve the functionality of their web browser (if they offer one). If they don’t, however, there’s still a pattern that exists that can make users loyal to a specific search engine…

The Breakdown

SeatGeek conducted a study that revealed that 97 percent of Chrome users (like many of the members at our Internet marketing firm) were using Google to search, while Internet Explorer users used AOL, Yahoo and Bing. Daniel Ruby, of the Chitika study, found that the edition of the browser also had an impact. Internet Explorer 9 users used Bing 23 percent of the time, I.E. 8 users used it 17 percent of the time, and I.E. 6 users used it 11 percent of the time. This confirms the idea that if you use the latest edition of a certain browser, you’re more likely to use that browser’s particular brand search engine.

The good thing about this information is that business owners can use it to improve their online marketing campaigns. Where they choose to list their business and where they spend most of their online advertising money can impact their bottom lines.

For example:

A small business owner who wants to target I.E. users might focus their advertising on search engines like Bing and Yahoo. If the same business owner wants to target the demographic that uses Chrome, having a strong Google AdWords campaign makes sense. At Prager, we can take charge of your business and reach more potential customers than you ever expected. Give our digital marketing firm a call today to find out what we can do.

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