Why Facebook is Turning to a Russian Search Engine

yandexThere are many countries where Facebook is a major player in the social media world. In Russia, however, the country is dominated more by local social networks like Odnoklassniki and Vkontakte. Because of this, Facebook recently gave the Russian search engine Yandex full access of its stream of public data. (The only other search engine with this agreement is Bing.)

Facebook and Yandex have been working together since 2010 and in the latest collaboration, Yandex will improve its search results by including the Facebook pages of people and companies in Russia, Belarus, the Ukraine, Turkey, and Kazakhstan. In the future, Facebook comments and posts that have been marked “public” will also appear in the search results, but anything labeled “private” won’t be shown.

An article by CNET¬†quotes Yandex: “Yandex will use data from Facebook’s public firehose feed to improve the quality of its search results.¬†Where appropriate, Yandex’s search results will incorporate articles and videos that have had particular resonance on the social network…”

Facebook hopes to increase its presence in the Russian social media atmosphere – since its pages will be included in search results, more people are likely to click on them and increase the traffic that goes to Facebook. On the other side, Yandex will gain more social credibility with its users.

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