Nearly six years ago, when smartphones were becoming a standard among Internet users, we wrote a blog titled “Will Smartphones Have an Impact on Search Engine Popularity?” We thought it’d be interesting to revisit it and see what the answer to that question is.
Smartphones’ Search Engine Preferences
“AT&T wants to be a major controller in the mobile search engine game. It has for a long time been a major contributor towards Google’s mobile search popularity. One of their most popular smartphones, Apple’s iPhone, exclusively came with Google features like Google maps and YouTube as standard applications. But AT&T recently launched the Motorola Backflip, which comes with Yahoo as its default search engine. There also have been rumors that the next generation of Apple’s iPhone won’t include Google as its primary search engine.”
Interestingly enough, while Apple may have started off with Google Maps, it now features its own version of Maps in smartphones. As far as search engines go, however, Google is the default. In addition, Motorola’s Android phones no longer come with Yahoo, but instead, come with “everything Google,” including Gmail, Calendar, Hangout, and Google+.
“Microsoft is designing a line of Windows-powered phones that come with a Bing hardware key, which of course is their brand’s search engine. With the simple push of a button, users will be directed to Bing for their searches, which will include searching the web, image searches, maps, shopping and more.”
Microsoft had plans to set Bing as the default search engine for its Windows phones, and it followed through with it. Today’s models still feature Bing (and seem like the only ones that do).
“With this considered and the popularity of phones with online accessibility increasing, it would be foolish to say that mobile searches won’t have an impact on the popularity of search engines. As users start to search for hand-held internet devices, mobile carriers like AT&T, cell phone manufacturers like Motorola and software developers like Microsoft will have a huge role in deciding which search engine is going to come out on top of the mobile search popularity battle. But one thing is for certain, the competition between the most popular search engines for mobile dominance will definitely mean one thing for users: more state of the art features, better adaptation to mobile browsers and a more enjoyably convenient searching experience.”
While search engine competition may have been prevalent several years ago, time has revealed that Google won the competition. These days, most smartphones are equipped with Google as their default search engine and in those that aren’t, users still have the ability to set Google as their first choice. With that being said, does it come as a surprise that Google is the search engine of choice for many manufacturers? If so, why?