Google is constantly updating its algorithms to refresh the way it indexes and ranks websites. In late April of last year, the company released an update called “Penguin” that caused a bit of an uproar – websites that were over-optimized were considered “spam” and saw a significant decrease in their organic traffic.
According to Matt Cutts (an engineer at Google), there will be another update fairly soon called “Penguin 2.0.” This update may again affect websites with too much SEO. These are the areas webmasters expect the update to hit the hardest:
Paid link-building: If you’ve been paying for links or advertorials, you may be affected more than others. If you’re able to edit your paid links before the update hits, do so to make sure they meet the criteria.
Links spam: Links spam is a black hat SEO technique that Google has been trying to eliminate. The company has been working on an algorithm that targets links spam, and it’s likely we’ll see some forward-moving effort.
Search queries: Google plans to target search queries that appear “spammy” so they can clean up their search results. You may be targeted if you’ve been creating SEO terms that aren’t as appropriate as they could be.
Don’t worry too much, though. Cutts says, “If you’re doing high quality content whenever you’re doing SEO, you… shouldn’t have to worry about a lot of changes. If you have been hanging out in a lot of black hat forums, trading different types of spamming package tips and that sort of stuff, then this might be a more eventful summer for you.”
The Penguin 2.0 update will work to make hacked websites more detectable and make “authorities” more identifiable. To prepare for this update, make an effort to clean up any unnatural or low-quality links and make sure your content is well-written and includes your expertise. Also, check your link anchor texts to make sure they’re not over-optimized.
If you’re looking for some help with SEO, our digital marketing agency knows how you can get to the top in a safe and successful way.