Google Wants to Change the Way You Shop

Purchases on Google

Have you ever searched for a product and wondered “Why can’t I just buy this right here on Google?” Well, that’s all about to change. In the next few weeks, Google will be rolling out a “Buy” button that allows users to order items directly through the ads on their Google search results.

The feature is called “Purchases on Google” and aims to change the world of mobile e-commerce. The search engine will begin testing the feature this week with a select group of merchants. If you see a “Buy” button your search results page and click it, you’ll be redirected to a second, Google-built page where you can read more about the product and purchase it with a credit card.

While shopping is still done mostly on desktops, the goal of “Purchases on Google” is to make mobile buys faster and easier for those who shop on the go. In an article by TIME, Google’s vice president of product management for Google Shopping, Jonathan Alferness, says, “There is too much friction when we try to make transactions on a phone.”

In addition, Google is improving its “deep links” – when you click on an ad from a specific retailer (say, Amazon), Google will take you right to that app. Its voice search feature will also be improved to provide more detailed answers and it will display more user reviews for a searched product.

After the feature has been tested, Google will continue teaming up with retailers and will grow its partnership as the year goes on. The feature should be widely available by the end of 2015 or beginning of 2016.

We want to know – what do you think about this idea? Will it change the way you shop?

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