Mobile ads are taking the online advertising world by storm. At our Internet marketing firm, we know the ability to connect with the expanding number of users that are obtaining mobile Internet devices is absolutely vital for businesses that are using their online presence to improve their company’s success. This market is growing exponentially, because more and more consumers are purchasing smartphones and other “on-the-go” devices that provide them with the information they need, wherever they are. Google is seeing the growing popularity of mobile devices by consumers and are quickly realizing the opportunity that is being created for businesses to advertise to search consumers strictly through ads that have been specifically designed for mobile devices. They are working on catering their products so that local ads can generate more sales for area businesses.
How Google’s Mobile Ads Work
With Google’s new Hyperlocal mobile ads, consumers who are searching on their mobile devices for businesses with specific products or services will be able to find what they are looking for around them. The local business ads will be ranked according relevance and the distance of their location from the actual user. Say for example, you are searching for a coffee shop on your mobile device. You enter the keyword “Coffee Shop” into the Google mobile search engine and when Google presents the local business references for the results page of your search, the closest coffee shops to your location will not only appear first, it will appear on a map that will help you locate it from where you are. These ads can be tailored for specific mobile devices, like iPhones and Android OS devices.
What This Means for Your Business
Businesses that use Google local ads and depend on people that live close to their business for a portion of their sales should make sure that they are fully capitalizing on the available market that Hyperlocal mobile ads are creating. Not only will potential prospects be able to see your advertisement, they will be able to easily find your location, which will create a more enjoyable user experience that will leave them feeling more inclined to purchase your products and services.
Prager can help you improve the effectiveness of your local search ads. Our Internet marketing firm’s solutions can capture your mobile online market. If you would like more information on our services, contact us today.