When creating an email marketing campaign, your main focus shouldn’t only be the amount of users you can get to subscribe to your newsletter. You should also focus on how long you can keep your readers subscribed. If you attract 1000 subscribers but they only stay on your contact list for one edition of your email newsletter, the success of your campaign won’t deliver the type of long-term success that you would get from having 400 readers that have subscribed to your newsletter for a couple of years. The longer you have subscribers on your contact list, the more inclined they will be to purchase your products or services. They’ll feel confident in your company and trust you because you’ve provided them with valuable information for an extended period of time.
Show Them You Appreciate Their Business
One of the most preferred ways to improve the longevity of your email newsletters’ subscribers is to give them a feeling of exclusivity. This will help you show your loyal customers that you appreciate their business by making each subscriber feel like they are a V.I.P. Offer your subscribers exclusive promotions like discounted prices or early access to the newest products you are releasing or services you’re making available. Give them inside information on the developments that your business has made recently. Make them feel like they are getting a better deal than your other customers and they will not only keep the subscription they have to your email newsletter, they will read your emails thoroughly every time you send one. This will help you keep your business relevant with your regular customers.
Presenting your subscribers with exclusive opportunities will help your business improve the effectiveness and longevity of your email marketing campaign. Your customers will be excited to read your regularly sent emails, and they will also look forward to doing business with your company because you have made them feel appreciated. For more information on how to make your email marketing strategy more effective, contact the digital marketing specialists at Prager. Email is just one of our specialties.