Today, more and more business owners are implementing videos in their email marketing campaigns to capture the attention of their subscribers and increase their sales. Videos allow you to capture more, making it easier for your subscribers to retain the information you’re giving them. In fact, a recent survey shows that 90% of business owners claimed to notice a significant increases in conversions when they included a video in their marketing emails.
More than 50% of business owners report higher click-through rates when including a video. This means a video can successfully filter more visitors into your website – especially one that is intriguing, entertaining, and informational. When you make it easy for people to learn about your business, they’re likely to be more interested in your products or services (or at least want to learn more about you).
Many business owners who use videos in their email marketing campaigns see them as a way to establish customer loyalty and reinforce their branding.
Overall, videos are a great way to increase the effectiveness of your email marketing campaign, no matter what kind of business you have. Your customers will appreciate the effort you put into keeping them informed about your business and the fact that your video makes it easier to learn more about what you have to offer.
In addition, videos can help up your click through rate and give you the opportunity for more potential sales.
At Prager, our digital marketing experts can help you start a video email marketing campaign. Just contact one of our experts to get started.