22 Email Marketing Stats to Know Right Now

digital marketing

While technology continues to improve and marketers find more ways to reach out to their customers, there’s one method that’s proven tried and true for years: email marketing. No, email marketing is not dead – in fact, it’s very much alive.

Today’s email marketing methods are so effective, they produce 174% more conversions than social media. When you reach out to your customers with an email, you can use that email to remind them of your products and what your company is about. And with tools like personalization, automation, and mobile-friendly designs, you can appeal to a larger audience and increase your open rates.

Here, our digital marketing team pulled 22 statistics from an Entrepreneur infographic that has some interesting information about today’s email marketing efforts:

Personalization

  • Emails that are personalized have an 18.8% open rate compared to emails that aren’t personalized (13.1%). (Statista)
  • 94% of customer insights and marketing professionals said personalization is “extremely important” when it comes to email marketing objectives. (Conversant Media)
  • Marketers have seen a 760% increase in revenue from segmented campaigns. (Campaign Monitor)
  • 66% of marketers are planning to secure internal resources to execute personalized email marketing programs. (Conversant Media)
  • Half (50%) of companies feel they can increase interaction with email by increasing its personalization. (Experian)

Automation

  • 55% of companies are currently using marketing automation. (Emailmonday)
  • Automated emails generate 320% more revenue than emails that are not automated. (Campaign Monitor)
  • 78% of marketers say list segmentation is the marketing automation feature they can’t live without. (Gleanster)
  • Transactional emails have 8x the amount of opens and clicks than other emails. They can also generate 6x the revenue. (Experian)
  • Nurtured leads make 47% larger purchases. (The Annuitas Group)
  • Customers who receive automated “abandoned shopping cart” emails are 2.4x more likely to complete their purchase. (Experian)

ROI

  • 77% of ROI comes from segmented, targeted, and triggered campaigns. (DMA)
  • Email marketing drives $44 for every $1 spent. (Campaign Monitor)
  • Automated emails drive conversion rates 180% higher than batch emails. (VentureBeat)
  • Email has an ROI of 28.5% compared to direct mail (7%). (Chief Marketer)
  • 87% of marketers plan to invest more money into their email marketing budget. (Email on Acid)
  • Email marketing produces 174% more conversions than social media. (Campaign Monitor)

Mobile

  • By the end of 2018, worldwide mobile email users will total more than 2.2 billion. (The Radicati Group)
  • The number of new smartphone subscribers is growing by more than 20% each year. (TechCrunch)
  • iPhones are the most commonly used mobile device to open emails; 90% of all mobile opens occur on an Apple device. (Campaign Monitor)
  • 68% of companies have integrated mobile marketing into their overall marketing strategy. (Salesforce)
  • Mobile email open rates grew to 68% in 2016 compared to 21% in 2012. (Campaign Monitor)

If you’re interested in starting your own email marketing campaign or need some professional digital marketing help, don’t hesitate to contact us today.

Client Spotlight

Check out some of the work we've done to help these clients succeed: