With Thanksgiving only a few weeks away, it’s time to start thinking about launching a holiday marketing campaign to boost your business, increase exposure, and establish customer loyalty. Here are some ideas from our digital marketing team:
Thanksgiving is all about being thankful for what we have, so why not host a charity fundraiser for your favorite organization? The event can be as simple as a bake sale, a raffle, a car wash, or even just a donations table in your office lobby. You’ll not only encourage others to be charitable, but you’ll boost your reputation as well.
Everyone loves getting a card, so show your clients that you care by sending out your very own personalized Thanksgiving cards. Let them know that it’s been great working with them and that you’re thankful they support your business.
Have a special product or service that you offer this time of year? Host a giveaway contest to promote it. Encourage current and future customers to enter the contest by submitting a photo, a recipe, a story, an idea, a video, or another type of entry, then choose a winner (you can choose one based on the best submission or at random) and offer your product or service at a discount or for free.
Early Black Friday
Black Friday is one of the biggest shopping days of the year, so why not take your customers by surprise and offer your Black Friday special early? Create a marketing email or social media promotion with a coupon or discount code that customers can only use on a certain day(s). They’ll spread the word about the special and you’ll see a boost in business.
Get yourself and your website visitors into the Thanksgiving spirit by “decorating” your website for the holiday. Change your background, add some graphics, update your color scheme, and more to show some festivity.
If you already have an email marketing campaign established, use it to run a Thanksgiving special. By offering a promotion to only those in on your email marketing list, you’ll not only be saying thank you to them, you’ll be prompting them to show their support.